IWISA No1 Legends (2016)
Conceptualisation: This was a very exciting campaign for our client IWISA No1! We conceptualised a television show “IWISA No1 Legends” which would uplift the communities in which IWISA No1 is most prominent in by exposing the legendary individuals within each community who does amazing work to uplift others. The show aimed to bring not only brand awareness and connect the consumer with the brands values and ethos of togetherness and “The Joy of Strong Communities.” The show aired on SABC1 in a prime time weekly spot and was hosted by the legendary Kabelo Mabalane.
Activations: We pulled off activations in each community for the shoots to ensure that they were involved in the process. This involved setting up activation spots where there would be entertainment and food for the community as they interact with the brand.
Public Relations: The show was supported by heavy PR in print, tv and radio media. We ensured that thousands knew about the show to excite them to watch it and if they missed it,they would be reminded to catch it again in the following week or online.
Social Media: We ran the social media campaign to support the show ensuring that thousands were involved and would watch the repeats online and interact with the brand.